The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 24, 2012
Filed:
Jul. 26, 2004
Steve Riedl, Superior, CO (US);
Erik Urdang, Boulder, CO (US);
Tom Gonder, Westminster, CO (US);
Bryan Santangelo, Superior, CO (US);
Brad Jordan, Boulder, CO (US);
Steve Riedl, Superior, CO (US);
Erik Urdang, Boulder, CO (US);
Tom Gonder, Westminster, CO (US);
Bryan Santangelo, Superior, CO (US);
Brad Jordan, Boulder, CO (US);
Time Warner Cable Inc., Stamford, CT (US);
Abstract
The present invention is directed to systems and methods for employing canonical metadata to describe advertisements comprising an advertiser storing an advertisement and arbitrarily complex metadata that is descriptive of the advertisement, which is received at a control center. At the control center, the advertisement is mapped to canonical metadata. The advertisement and canonical metadata are stored at the control center for use in discriminating between advertisements from a plurality of advertisers.