Shilad Sen

Title: Shilad Sen: Innovator in Targeted Marketing and User Interface Design

Introduction

Shilad Sen is a prominent inventor based in Minneapolis, MN (US), known for his contributions to the fields of targeted marketing and user interface design. With a total of six patents to his name, Sen has made significant strides in optimizing promotional programs and enhancing graphical user interfaces.

Latest Patents

One of Sen's latest patents is titled "Multitask transfer learning for optimization of targeted promotional programs." This innovative approach applies multitask learning to predict a customer's likelihood of purchasing an item within a specific category. The network is then fine-tuned using transfer learning for particular promotional campaigns, optimizing both retail and promotional revenue while considering customer trust. Another notable patent is "Drag and drop object attribute assignment for objects in a graphical user interface (GUI)." This invention addresses the challenges of object attribution modification by providing a method for drag-and-drop attributes in a GUI. The method allows users to present draggable object attributes, facilitating the assignment of values to target objects seamlessly.

Career Highlights

Throughout his career, Shilad Sen has worked with notable companies such as IBM and Target Brands, Inc. His experience in these organizations has contributed to his expertise in developing innovative solutions that enhance user experience and marketing effectiveness.

Collaborations

Sen has collaborated with talented individuals, including Michael Muller and Michael C Wu, who have contributed to his projects and innovations.

Conclusion

Shilad Sen's work exemplifies the intersection of technology and marketing, showcasing how innovative solutions can optimize customer engagement and improve user interfaces. His contributions continue to influence the fields of targeted marketing and design.