The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 02, 2022
Filed:
Sep. 16, 2020
Applicant:
Target Brands, Inc., Minneapolis, MN (US);
Inventors:
Venkataramana Bantwal Kini, Sunnyvale, CA (US);
Shilad Sen, Minneapolis, MN (US);
Assignee:
Target Brands, Inc., Minneapolis, MN (US);
Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06N 3/00 (2006.01); G06Q 30/02 (2012.01); G06N 3/08 (2006.01);
U.S. Cl.
CPC ...
G06Q 30/0254 (2013.01); G06N 3/08 (2013.01); G06Q 30/0247 (2013.01);
Abstract
Multitask learning is applied to predict a customer's propensity to purchase an item within a particular category of items. Then, the network is tuned using transfer learning for a specific promotional campaign. Retail revenue and promotional revenue are jointly optimized, conditioned on customer trust. Accordingly, a particular promotional program may be selected that is specific to the user.