Shane Mihelic-Booth

Title: Innovations of Shane Mihelic-Booth

Introduction

Shane Mihelic-Booth is an accomplished inventor based in San Francisco, CA. She has made significant contributions to the field of computer gaming and advertising technology. With a total of two patents to her name, her work focuses on enhancing user experience through innovative data processing methods.

Latest Patents

Shane's latest patents include "Extrinsic incentivized scaffolding in computer games via advertising responsive to intrinsic game events." This patent describes a method where a mobile app receives incentive data linked to app events, determining whether to display advertisements and provide rewards based on user interactions. Another notable patent is "Selection of ad units of a compound advertisement for display." This invention involves a digital data specification for compound advertisements, allowing for the selection of ad units based on their dependencies and bid values.

Career Highlights

Shane Mihelic-Booth currently works at Tapjoy, Inc., where she applies her expertise in advertising technology. Her innovative approaches have contributed to the development of effective advertising strategies within mobile applications.

Collaborations

Some of her notable coworkers include Hans-Frederick Brown and Ravi Dev, who collaborate with her on various projects at Tapjoy, Inc.

Conclusion

Shane Mihelic-Booth is a pioneering inventor whose work in advertising technology continues to shape the landscape of mobile gaming. Her patents reflect her commitment to enhancing user engagement through innovative solutions.