The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 29, 2016
Filed:
Oct. 15, 2013
Tapjoy, Inc., San Francisco, CA (US);
Hans-Frederick Brown, San Rafael, CA (US);
Shane Mihelic-Booth, San Francisco, CA (US);
Ravi Dev, Cupertino, CA (US);
Tapjoy, Inc., San Francisco, CA (US);
Abstract
In an embodiment, a digital data specification of a compound advertisement comprising a plurality of ad units is received at an advertisement delivery server computer, where the digital data specification of the compound advertisement specifies one or more sequential dependencies between one or more ad units of the plurality of ad units and a bid value for each ad unit of the plurality of ad units. Based at least in part on a particular sequential dependency of the first ad unit upon a second ad unit of the same compound advertisement and a bid value associated with the first ad unit, a first ad unit of the compound advertisement is selected for display at a separate user computing device using the advertisement delivery server computer. The first ad unit is caused to display at the particular user computing device.