Company Filing History:
Years Active: 2012-2023
Title: Scott Spencer - Innovator in Content Matching and Advertising Technology
Introduction
Scott Spencer is a notable inventor based in New York, NY (US), recognized for his contributions to the fields of content matching and advertising technology. With a total of seven patents to his name, Spencer has made significant advancements that enhance the way content providers and users interact.
Latest Patents
Among his latest patents, Spencer has developed methods, systems, and apparatuses for matching content providers with interested content users. This innovative approach involves receiving input that indicates a user's access to a network location, along with the user's identifier. The identifier is obfuscated and sent to a content provider, which is configured to deliver content to the user. A re-direct identifier is then transmitted to the user, instructing them to contact the content provider directly. This process allows the content provider to update a database of identifiers, enabling them to identify interested users effectively.
Another significant patent by Spencer is the network proxy bidding system. This invention describes methods, systems, and computer program products for submitting a network proxy bid, which can be replaced with an actual bid for advertisement placement. Instead of a static bid, advertisers can submit a network proxy bid to an advertising exchange, indicating their desire to receive a callback when an impression matching their targeting criteria becomes available. This allows advertisers to calculate and submit an actual static bid in response to the callback.
Career Highlights
Scott Spencer is currently employed at Google Inc., where he continues to innovate and contribute to the field of technology. His work has had a profound impact on how content is delivered and monetized in the digital landscape.
Collaborations
Throughout his career, Spencer has collaborated with talented individuals such as Joerg Heilig and Rahul Bafna, further enhancing the innovative projects he has been involved in.
Conclusion
Scott Spencer's work in content matching and advertising technology showcases his inventive spirit and dedication to improving user experiences. His patents reflect a deep understanding of the digital landscape and a commitment to innovation.