The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Nov. 06, 2012

Filed:

Apr. 03, 2009
Applicants:

Jason Lee, Forest Hills, NY (US);

Andrew Glenn, New York, NY (US);

Vince LI, Brooklyn, NY (US);

Scott Spencer, New York, NY (US);

Dritan Suljoti, New York, NY (US);

Shing Franky Sze, Hoboken, NJ (US);

Rigo Dillon, Berkeley, CA (US);

Inventors:

Jason Lee, Forest Hills, NY (US);

Andrew Glenn, New York, NY (US);

Vince Li, Brooklyn, NY (US);

Scott Spencer, New York, NY (US);

Dritan Suljoti, New York, NY (US);

Shing Franky Sze, Hoboken, NJ (US);

Rigo Dillon, Berkeley, CA (US);

Assignee:

Google Inc., Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2006.01);
U.S. Cl.
CPC ...
Abstract

A system for selecting and delivering content items includes a primary system and a secondary system. Each system includes a server and a datastore of content items that is accessible by the server. The primary system receives a request for a content item, selects an appropriate content item from the primary datastore, and sends a query containing information regarding the selected content item to the secondary system. The secondary system receives the query, searches the secondary datastore, and determines whether to deliver the content item contained in the query, another content item, a default content item, or a pass-back to the requester.


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