The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 02, 2017
Filed:
Oct. 28, 2009
Joerg Heilig, Los Altos, CA (US);
Scott Spencer, New York, NY (US);
Rahul Bafna, New York, NY (US);
Wayne W. Lin, San Francisco, CA (US);
Joerg Heilig, Los Altos, CA (US);
Scott Spencer, New York, NY (US);
Rahul Bafna, New York, NY (US);
Wayne W. Lin, San Francisco, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
Methods, systems and computer program products for submitting a network proxy bid and replacing the network proxy bid with an actual bid associated with advertisement placement are described. In some implementations, instead of submitting a static bid, an advertiser can submit a network proxy bid to an advertising exchange. A network proxy bid can indicate to the advertising exchange that the advertiser wishes to receive a call back from the advertising exchange when an impression matching targeting criteria specified by the advertiser becomes available. The advertiser then can calculate and submit an actual static bid to replace the network proxy bid in response to the call back.