Company Filing History:
Years Active: 2017-2021
Title: Wayne W. Lin: Innovator in Network Proxy Bidding Systems
Introduction
Wayne W. Lin is a prominent inventor based in San Francisco, CA. He has made significant contributions to the field of advertising technology, particularly in the area of network proxy bidding systems. With a total of 3 patents to his name, Lin continues to push the boundaries of innovation in his field.
Latest Patents
One of Lin's latest patents focuses on a network proxy bidding system. This invention describes methods, systems, and computer program products for submitting a network proxy bid and replacing it with an actual bid associated with advertisement placement. In this system, instead of submitting a static bid, an advertiser can submit a network proxy bid to an advertising exchange. The network proxy bid indicates that the advertiser wishes to receive a callback from the advertising exchange when an impression matching the specified targeting criteria becomes available. This allows the advertiser to calculate and submit an actual static bid to replace the network proxy bid in response to the callback.
Career Highlights
Wayne W. Lin is currently employed at Google Inc., where he applies his expertise in developing innovative advertising solutions. His work has been instrumental in enhancing the efficiency and effectiveness of online advertising strategies.
Collaborations
Lin collaborates with talented professionals in his field, including Joerg Heilig and Scott Spencer. Their combined efforts contribute to the advancement of technology in advertising.
Conclusion
Wayne W. Lin is a key figure in the development of network proxy bidding systems, with a focus on improving advertisement placement strategies. His contributions to the field are noteworthy and continue to influence the advertising technology landscape.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.