Google Inc.

Scott Spencer

Joerg Heilig

Rahul Bafna

Wayne W Lin

Eyal Manor

Adrian Dumitru Corduneanu

Rajas Moonka

Jason Lee

Shing Franky Sze

Dritan Suljoti

Andrew Glenn

Vince Li

Rigo Dillon

Methods, systems, and apparatuses to match content providers and interested content users are described. Input indicating an accessing of a network location by a user is received along with the user's identifier. The identifier is obfuscated and transmitted to a content provider configured to provide content to the user at the network location. A re-direct identifier is transmitted to the user instructing the user to directly contact the content provider. When the user contacts the content provider, the user transmits a provider-specific identifier by which the content provider identifies the user and the obfuscated user identifier. The content provider updates a database of obfuscated user identifiers and provider-specific user identifiers based on the received identifiers. Thus, the content provider is enabled to identify interested users based on obfuscated and provider-specific user identifiers.

Matching content providers and interested content users

Methods, systems and computer program products for submitting a network proxy bid and replacing the network proxy bid with an actual bid associated with advertisement placement are described. In some implementations, instead of submitting a static bid, an advertiser can submit a network proxy bid to an advertising exchange. A network proxy bid can indicate to the advertising exchange that the advertiser wishes to receive a call back from the advertising exchange when an impression matching targeting criteria specified by the advertiser becomes available. The advertiser then can calculate and submit an actual static bid to replace the network proxy bid in response to the call back.

Network proxy bidding system

A computerized method, system for, and computer-readable medium operable to: initiate an algorithmic model with a query. The method comprises sending a match-coding request using the query in the algorithmic model. Use the match-coding request to identify a first identifier (ID) from a first domain. The method comprises mapping the first ID from the first domain in a same browser to a matching second ID in a second domain. The method comprises returning the matched IDs to at least one domain owner associated with the match-coding request.

Identifier matching exchange

A system for selecting and delivering content items includes a primary system and a secondary system. Each system includes a server and a datastore of content items that is accessible by the server. The primary system receives a request for a content item, selects an appropriate content item from the primary datastore, and sends a query containing information regarding the selected content item to the secondary system. The secondary system receives the query, searches the secondary datastore, and determines whether to deliver the content item contained in the query, another content item, a default content item, or a pass-back to the requester.

Dynamic content selection and delivery

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New York, NY, United States of America

Scott Spencer