Company Filing History:
Years Active: 2021
Title: Sandeep Soni: Innovator in Contextual Video Advertising
Introduction
Sandeep Soni is a notable inventor based in Ahmednagar, Maharashtra, India. He has made significant contributions to the field of advertising technology, particularly in the realm of contextual video advertisement serving.
Latest Patents
Sandeep holds a patent for a "System and method for contextual video advertisement serving in guaranteed display advertising." This innovative technology allows for the serving of contextually relevant advertisements under a guaranteed advertisement campaign. The process involves a publisher retrieving a guaranteed advertisement campaign related to a webpage and identifying a set of advertisements associated with that campaign. The advertisement selecting circuitry determines if a contextually relevant advertisement is present. If not, it selects an alternative advertisement that minimizes the risk of under-delivery. If a relevant advertisement is available, it is selected and provided to the client device.
Career Highlights
Sandeep is currently employed at Verizon Media Inc., where he continues to develop and refine advertising technologies. His work has been instrumental in enhancing the effectiveness of online advertising campaigns.
Collaborations
Sandeep has collaborated with talented individuals such as Suleyman Cetintas and Srinath Ravindran, contributing to the advancement of innovative advertising solutions.
Conclusion
Sandeep Soni's work in contextual video advertising exemplifies the intersection of technology and marketing. His patent and contributions to Verizon Media Inc. highlight his role as a key innovator in the advertising industry.