Verizon Media Inc.

Sandeep Soni

Kuang-chih Lee

Jian Yang

Suleyman Cetintas

Srinath Ravindran

Mohammad Saberian

Pradhan Pattanayak

Hong Yao

The technologies described herein serve contextually relevant advertisements under a guaranteed advertisement campaign. A publisher retrieves a guaranteed advertisement campaign related to a webpage available for serving an advertisement, and identifies a set of advertisements relating to the guaranteed advertisement campaign. Advertisement selecting circuitry of the publisher determines whether an advertisement that is contextually relevant to content published at the webpage is present in the set of advertisements. If there is no contextually relevant advertisement in the set of advertisements, the advertisement selecting circuitry selects an alternative advertisement from the set of advertisements that minimizes an under-delivery risk related to the guaranteed advertisement campaign. If there is a contextually relevant advertisement in the set of advertisements, the advertisement selecting circuitry selects the contextually relevant advertisement. Then, the publisher provides the selected advertisement to a client device.

System and method for contextual video advertisement serving in guaranteed display advertising

Growing community of inventors

Ahmednagar Maharashtra, India

Sandeep Soni