The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 16, 2021
Filed:
Jul. 31, 2015
Yahoo Holdings, Inc., Sunnyvale, CA (US);
Suleyman Cetintas, Santa Clara, CA (US);
Srinath Ravindran, Tamil Nadu, IN;
Mohammad Saberian, Sunnyvale, CA (US);
Sandeep Soni, Ahmednagar Maharashtra, IN;
Kuang-chih Lee, Union City, CA (US);
Hong Yao, Fremont, CA (US);
Jian Yang, Palo Alto, CA (US);
Pradhan Pattanayak, San Jose, CA (US);
Verizon Media Inc., New York, NY (US);
Abstract
The technologies described herein serve contextually relevant advertisements under a guaranteed advertisement campaign. A publisher retrieves a guaranteed advertisement campaign related to a webpage available for serving an advertisement, and identifies a set of advertisements relating to the guaranteed advertisement campaign. Advertisement selecting circuitry of the publisher determines whether an advertisement that is contextually relevant to content published at the webpage is present in the set of advertisements. If there is no contextually relevant advertisement in the set of advertisements, the advertisement selecting circuitry selects an alternative advertisement from the set of advertisements that minimizes an under-delivery risk related to the guaranteed advertisement campaign. If there is a contextually relevant advertisement in the set of advertisements, the advertisement selecting circuitry selects the contextually relevant advertisement. Then, the publisher provides the selected advertisement to a client device.