Company Filing History:
1 out of 164,108 
1 out of 305 
Years Active: 2011-2021
Title: Pradhan Pattanayak: Innovator in Contextual Advertising and Search Optimization
Introduction
Pradhan Pattanayak is a notable inventor based in San Jose, CA (US). He has made significant contributions to the fields of contextual advertising and search optimization. With a total of 2 patents, his work has had a considerable impact on how advertisements are served and how queries are processed in digital environments.
Latest Patents
One of Pradhan Pattanayak's latest patents is titled "System and method for contextual video advertisement serving in guaranteed display advertising." This technology focuses on serving contextually relevant advertisements under a guaranteed advertisement campaign. The process involves a publisher retrieving a guaranteed advertisement campaign related to a webpage and identifying a set of advertisements associated with that campaign. The advertisement selecting circuitry determines if a contextually relevant advertisement is present. If not, it selects an alternative advertisement that minimizes the risk of under-delivery. If a relevant advertisement is found, it is selected and provided to a client device.
Another significant patent is "Optimizing scalar search in a text indexing and search server." This invention provides methods, systems, and computer program products for efficient query processing. The method includes receiving a query with a full text portion, compiling an invariant part of that text, and reusing it for executing additional queries. This innovation enhances the efficiency of search operations.
Career Highlights
Pradhan Pattanayak has worked with prominent companies such as IBM and Verizon Media Inc. His experience in these organizations has allowed him to develop and refine his innovative ideas in technology and advertising.
Collaborations
Throughout his career, Pradhan has collaborated with talented individuals, including Ting Yu Leung and Andreas Neumann. These collaborations have contributed to the advancement of his projects and patents.
Conclusion
Pradhan Pattanayak is a distinguished inventor whose work in contextual advertising and search optimization has led to valuable patents. His contributions continue to influence the technology landscape, showcasing the importance of innovation in today's digital world.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.