International Business Machines Corporation

Verizon Media Inc.

Pradhan Pattanayak

Ting Yu Leung

Kuang-chih Lee

Andreas Neumann

Jian Yang

Suleyman Cetintas

Srinath Ravindran

Mohammad Saberian

Sandeep Soni

Hong Yao

The technologies described herein serve contextually relevant advertisements under a guaranteed advertisement campaign. A publisher retrieves a guaranteed advertisement campaign related to a webpage available for serving an advertisement, and identifies a set of advertisements relating to the guaranteed advertisement campaign. Advertisement selecting circuitry of the publisher determines whether an advertisement that is contextually relevant to content published at the webpage is present in the set of advertisements. If there is no contextually relevant advertisement in the set of advertisements, the advertisement selecting circuitry selects an alternative advertisement from the set of advertisements that minimizes an under-delivery risk related to the guaranteed advertisement campaign. If there is a contextually relevant advertisement in the set of advertisements, the advertisement selecting circuitry selects the contextually relevant advertisement. Then, the publisher provides the selected advertisement to a client device.

System and method for contextual video advertisement serving in guaranteed display advertising

Method, system, and computer program product for query processing are provided. In one implementation, the method comprises receiving a query that includes a full text portion. An invariant part of the full text portion is then compiled and stored. Additional queries received are executed by reusing the compiled invariant part.

Optimizing scalar search in a text indexing and search server

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San Jose, CA, United States of America

Pradhan Pattanayak