Company Filing History:
Years Active: 2021
Title: Hong Yao - Innovator in Contextual Video Advertisement Technology
Introduction
Hong Yao is a notable inventor based in Fremont, CA (US). He has made significant contributions to the field of advertisement technology, particularly in the realm of contextual video advertisement serving. His innovative approach has the potential to enhance the effectiveness of advertising campaigns.
Latest Patents
Hong Yao holds a patent for a "System and method for contextual video advertisement serving in guaranteed display advertising." This technology serves contextually relevant advertisements under a guaranteed advertisement campaign. The process involves a publisher retrieving a guaranteed advertisement campaign related to a webpage and identifying a set of advertisements associated with that campaign. The advertisement selecting circuitry determines if a contextually relevant advertisement is present. If not, it selects an alternative advertisement that minimizes under-delivery risk. If a relevant advertisement is available, it is selected and provided to a client device.
Career Highlights
Hong Yao is currently employed at Verizon Media Inc., where he continues to develop innovative solutions in the advertising sector. His work focuses on improving the relevance and effectiveness of advertisements served to users.
Collaborations
Hong has collaborated with talented individuals such as Suleyman Cetintas and Srinath Ravindran, contributing to the advancement of advertising technologies.
Conclusion
Hong Yao's contributions to contextual video advertisement technology demonstrate his commitment to innovation in the advertising industry. His patent reflects a significant advancement in how advertisements are served, ensuring relevance and effectiveness in guaranteed campaigns.