This inventor holds 49 USPTO granted patents and 8 published patent applications, plus 6 CIPO patents and 6 EPO patents, primarily in Media Analytics. Top assignee: The Nielsen Comapny (US), LLC. Active years: 2012-2026.
Company Filing History:
Years Active: 2012-2026
Areas of Expertise:
Title: Innovations and Contributions of Ronan Heffernan
Introduction
Ronan Heffernan, based in Wesley Chapel, FL, has established a notable career as an inventor with a remarkable portfolio of 46 patents. His work primarily revolves around advancements in the field of media and advertisement detection technology, making significant contributions to the industry.
Latest Patents
Among his latest innovations, Heffernan has developed several key patents. One of his patents focuses on "Methods and apparatus to detect commercial advertisements associated with media presentations." This invention details a method in which a video frame is analyzed to identify changes in box-formatting between consecutive video frames. Such detection allows for the identification of commercial advertisement transitions, enhancing media presentation recognition.
Another significant patent is titled "Methods and apparatus to group advertisements by advertisement campaign." This invention describes an apparatus designed to analyze pixel color values from a reference advertisement. The process involves determining color proportions and associating advertisements with specific campaigns based on these findings, thus streamlining advertisement management and recognition.
Career Highlights
Heffernan's career is marked by his association with The Nielsen Company, LLC, where he continues to innovate in the field of advertisement technology. His work has not only garnered numerous patents but has also contributed to the development of advanced methods for commercial advertising detection.
Collaborations
Throughout his career, Heffernan has collaborated with talented colleagues, including Steven John Splaine and Kevin Geraghty. These partnerships have facilitated the exchange of ideas and fostered an environment of creativity and innovation, ultimately leading to the development of his impactful patents.
Conclusion
Ronan Heffernan's contributions as an inventor demonstrate a strong commitment to enhancing advertisement technologies through his innovative work. With 46 patents to his name, he is well-regarded in his field, paving the way for future advancements in media presentation and advertising detection. His collaborations and career at The Nielsen Company reflect a dedication to furthering technological progress and setting new standards in the industry.