The Nielsen Comapny (US), LLC

Ronan Heffernan

Steven John Splaine

Kevin Geraghty

Ari Paparo

Mark Kalus

Mainak Mazumdar

David Howell Wright

Chad A Hage

Justin Fahnestock

John Kistenmacher

Scott Wilson

Ron Schwerer

Scott Barraclough

Alexandros Deliyannis

Wes Kercher

Muhammad Amir

Ayaz Hemani

Stanley Wellington Woodruff

Justin David Lee Fahnestock

John Wesley Kercher, Iv

Dustin Barlow

Kevin Keqiang Deng

Michael McLean

Paul Bulson

Steven J Splaine

Michael Mclean

Methods, apparatus, systems and articles of manufacture are disclosed to monitor a split screen media presentation. Example apparatus includes means for processing audio output from a media device to determine audio metering data to identify first media presented by the media device, means for generating one or more video signatures associated with video output from the media device, and means for identifying a first region-of-interest of a split screen presentation of the media device including the first media, the means for identifying to identify the first region-of-interest in response to a determination that the one or more generated video signatures do not match reference video signatures corresponding to the first media.

Methods and apparatus to monitor a split screen media presentation

An example apparatus includes message generator circuitry to generate a first message for a first server of a first Internet domain in response to detecting a login event at a client device, the login event associated with an Internet-based service of a second Internet domain, the second Internet domain outside the first Internet domain, and a communication interface to receive a second message from the first server, the second message including a global unique identifier (GUID) and a login timestamp, the GUID identifying at least one of the client device or a user of the client device to the first Internet domain, the message generator circuitry to generate a third message including (a) the GUID, (b) a cookie identifier associated with the second Internet domain, and (c) the login timestamp, the third message to cause generation of an identifier-to-cookie map at a second server of the second Internet domain.

Methods and apparatus to use client-server communications across internet domains to determine distributed demographic information for media impressions

Methods and apparatus to detect commercial advertisements associated with media presentations are disclosed. An example method involves receiving a video frame and detecting a change in box-formatting between the video frame and a subsequent video frame. A transition between the video frame and the subsequent video frame is indicated as a commercial advertisement transition based on the detected change in box-formatting.

Methods and apparatus to detect commercial advertisements associated with media presentations

Methods and apparatus to group advertisements by advertisement campaign are disclosed. An example apparatus includes memory; instructions in the apparatus; and processor circuitry to execute the instructions to determine pixel color values from a reference advertisement of an advertisement campaign; remove bits from the pixel color values associated with the reference advertisement; determine a first color proportion corresponding the reference advertisement based on the pixel color values; associate the first color proportion with the advertisement campaign; and identify a second advertisement as associated with the advertisement campaign based on a second color proportion of the second advertisement relative to the first color proportion, the second advertisement different than the reference advertisement.

Methods and apparatus to group advertisements by advertisement campaign

Disclosed examples access first impression data representative of first impressions collected by an impression monitor system, the first impressions corresponding to the media accessed at a plurality of client devices; generate a panelist impressions composition by removing at least one duplicate impression from second impression data, the second impression data representative of second impressions logged by meters installed at the client devices, the duplicate impression corresponding to one or more accesses to the media represented in both the first impression data and the second impression data for a same audience member; determine an error value for the media based on the panelist impressions composition and a database proprietor impression composition, the database proprietor impression composition provided by a database proprietor for the media; and determine an error-corrected impression composition based on the error value and the panelist impressions composition.

Methods and apparatus to determine impressions using distributed demographic information

Methods, apparatus, systems and articles of manufacture are disclosed for identification of local commercial insertion opportunities. Example apparatus for identification of local commercial insertion opportunities include a media comparator to compare respective instances of media conveyed in respective ones of a plurality of broadcast signals associated with affiliates of a national broadcaster to identify a broadcast interval having different media conveyed among at least some of the broadcast signals. The example apparatus also include an insertion opportunity identifier to determine whether the broadcast interval is associated with a local advertisement insertion opportunity based on a characteristic of the broadcast interval.

Methods and apparatus for identification of local commercial insertion opportunities

Example apparatus are to assign a first watermark to a first monitoring track and a second monitoring track, the first watermark detected in an audio stream of media. Example apparatus are also to, in response to at least a first threshold number of watermarks being assigned to the first monitoring track, group the first watermark with one or more other watermarks assigned to the first monitoring track to define a first media detection event. Example apparatus are also to, in response to at least a second threshold number of watermarks being assigned to the second monitoring track, group the first watermark with one or more other watermarks assigned to the second monitoring track to define a second media detection event. Example apparatus are further to cause transmission of the first media detection event and the second media detection event to a data collection facility.

Methods and apparatus to identify media based on watermarks across different audio streams and/or different watermarking techniques

Methods, apparatus, systems and articles of manufacture are disclosed to identify publisher advertising behavior. An example disclosed method includes initiating a first probing effort of an Internet publisher of interest to establish a baseline advertising ratio for a plurality of advertisers, determining a first advertising deviation based on a difference between the baseline advertising and a local advertising associated with a first geography of interest, and establishing a first probing frequency for the first geography of interest based on the first advertising deviation.

Methods and apparatus to identify publisher advertising behavior

Example apparatus disclosed herein are to detect a first watermark embedded in an audio stream associated with media, the first watermark embedded and detected based on a first watermarking technique; and detect a second watermark embedded in the audio stream, the second watermark embedded and detected based on a second watermarking technique. Disclosed example apparatus are also to assign the first watermark to a first monitoring track and to a second monitoring track, the first monitoring track limited to watermarks embedded in the audio stream based on the first watermarking technique, the second monitoring track limited to watermarks embedded in the audio stream based on any of the first or second watermarking techniques; group the first and second watermarks to form a media detection event when the second watermark is assigned to the second monitoring track; and cause transmission of the media detection event to a data collection facility.

Disclosed examples include causing transmission of a first network communication to a first intermediary server based on a first priority of the first intermediary server, the first network communication indicative of access to media at a client device, the first intermediary server separate from a database proprietor server of a database proprietor that provides a service to registered users of the database proprietor; and cause transmission of a second network communication to a second intermediary server based on a second priority of the second intermediary server, the second network communication indicative of the access to the media at the client device.

An example apparatus includes: at least one memory; instructions in the apparatus; and processor circuitry to execute the instructions to: access a cookie at a client device, the cookie including a priority listing indicative of an order in which beacon requests are to be sent to ones of a plurality of database proprietors; cause a first beacon request to be sent to a first database proprietor server, the first database proprietor server corresponding to a highest priority in the priority listing of the cookie, the first beacon request indicative of access to media at the client device; and cause a second beacon request to be sent to a second database proprietor server, the second database proprietor server corresponding to a lower priority than the highest priority in the priority listing of the cookie, the second beacon request indicative of the access to the media at the client device.

Methods, apparatus, systems and articles of manufacture are disclosed to monitor a split screen media presentation. Example apparatus disclosed herein are to generate one or more video signatures associated with video output from a media device and determine whether the one or more video signatures correspond to first media identified based on audio output from the media device. Disclosed example apparatus are also to, in response to a determination that the one or more generated video signatures do not correspond to the first media, determine that the video corresponds to a split-screen presentation having a plurality of regions-of-interest, and identify a first one of the regions-of-interest of the split-screen presentation that includes the first media.

Growing community of inventors

Wesley Chapel, FL, United States of America

Ronan Heffernan