Robert Ken Miller

Title: Innovations of Robert Ken Miller

Introduction

Robert Ken Miller is a notable inventor based in New York, NY (US). He has made significant contributions to the field of advertising technology, holding 2 patents that showcase his innovative approach to ad search engines and mobile advertising.

Latest Patents

One of his latest patents is an ad search engine that comprises a click tag parser, a rich media parser, an ad copy database, a request/query processing module, a user interface module, and a content preservation module. This ad search engine advantageously receives and stores information about ad placement, context, and advertising statistical and metadata in the ad copy database. In response to a query, the request/query processing module searches the ad copy database for advertisements matching the input query. The user interface module receives the results and presents them in a novel user interface composed of an array of tiles, where each tile represents a placement of the advertisement. The present invention also includes several novel methods, including a method for displaying ad search results, a method for generating an ad search result user interface, a method for populating an ad database, a method for ad preservation, and a method for generating derived insights.

Another significant patent is a system and method for measuring mobile advertising and content by simulating mobile-device usage. This system simulates human usage of mobile devices by mimicking human behavior patterns operating mobile devices. The simulation of human usage is used to obtain advertising or other online content specific to certain entities that is displayed on the mobile devices. The advertising or other online content is transmitted to an analytics server, where it is interpreted and deciphered to obtain particular elements that relate to the advertising and online content, including an identification of the specific entity, the size of the advertising or other online content, the locations where the advertising or other online content appears, and the path by which the advertising or other online content travels to the mobile devices for display.

Career Highlights

Robert Ken Miller is currently employed at Oracle America, Inc., where he continues to innovate in the field of advertising technology. His work has had a significant impact on how advertisements are delivered and measured in the digital landscape.

Collaborations

Some of his notable coworkers include Jonah Goodhart and Noah Goodhart, who have also contributed to advancements in advertising technology.

Conclusion

Robert Ken Miller's contributions to the field of advertising technology