The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 20, 2020
Filed:
Mar. 30, 2012
Jonah Goodhart, Ithaca, NY (US);
Noah Goodhart, Ithaca, NY (US);
Robert Collier Crowell, New York, NY (US);
Robert Ken Miller, New York, NY (US);
Jonah Goodhart, Ithaca, NY (US);
Noah Goodhart, Ithaca, NY (US);
Robert Collier Crowell, New York, NY (US);
Robert Ken Miller, New York, NY (US);
ORACLE AMERICA, INC., Redwood Shores, CA (US);
Abstract
An ad search engine comprises a click tag parser, a rich media parser, an ad copy database, a request/query processing module, a user interface module and a content preservation module. The ad search engine advantageously receives and stores information about ad placement, context and advertising statistical and metadata in the ad copy database. In response to a query, the request/query processing module searches the ad copy database for advertisements matching the input query. The user interface module receives the results and presents them in a novel user interface composed of an array of tiles where each tiles represents a placement of the advertisement. The present invention also includes a several novel methods including a method for displaying ad search results, a method for generating an ad search result user interface, a method for populating an ad database, a method for ad preservation and a method for generating derived insights.