Noah Goodhart

Title: Innovations by Noah Goodhart

Introduction

Noah Goodhart is an accomplished inventor based in Ithaca, NY. He has made significant contributions to the field of advertising technology, holding a total of 4 patents. His work focuses on systems and methods that enhance the efficiency and effectiveness of advertising delivery.

Latest Patents

One of Goodhart's latest patents is titled "System and methods for discovering advertising traffic flow and impinging entities." This technology is designed to estimate the impinging elements and traffic paths of advertisements as they are delivered from their originating ad server to the web server. The server-based methods provide output to a viewer's browser upon receiving a web page as input, yielding data about various intermediate processes involved in delivering the advertisement.

Another notable patent is the "Ad search engine," which comprises several components including a click tag parser, a rich media parser, and an ad copy database. This ad search engine efficiently receives and stores information about ad placement and context. In response to user queries, it searches the ad copy database for matching advertisements and presents the results in a novel user interface composed of an array of tiles.

Career Highlights

Noah Goodhart is currently employed at Oracle America, Inc., where he continues to innovate in the field of advertising technology. His work has significantly impacted how advertisements are delivered and analyzed, making him a key figure in the industry.

Collaborations

Goodhart has collaborated with notable colleagues, including Jonah Goodhart and Robert L Crowell. Their combined expertise has contributed to the development of advanced advertising technologies.

Conclusion

Noah Goodhart's innovative work in advertising technology has led to the development of several impactful patents. His contributions continue to shape the future of how advertisements are delivered and analyzed in the digital landscape.