The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 25, 2020
Filed:
Nov. 28, 2017
Oracle America, Inc., Redwood Shores, CA (US);
Jonah Goodhart, Ithaca, NY (US);
Noah Goodhart, Ithaca, NY (US);
David J. Titus, Mount Airy, MD (US);
Michael Garrett Seiler, Brooklyn, NY (US);
Elliot Aaron Kulakow, Brooklyn, NY (US);
ORACLE AMERICA, INC., Redwood Shores, CA (US);
Abstract
A system for collecting and presenting information about advertising analytics comprises an ad preparation server, an ad server and an analytics server. The ad preparation server receives advertising assets (e.g., ads) and modifies them to include a data collection script. The preparation server then sends the modified ads to the ad server for delivery along with underlying content to users. The underlying content and modified ads are delivered to client devices that present the content and execute the data collection script. The data collection script collects and sends advertising analytic data back to the analytics server in a non-intrusive manner. The present invention also includes a method for preparing ads, a method for deriving a heat map, a method for generating and sending advertising data, and a method for generating a representation of a focus of attention for a user.