Location History:
- Plainview, NY (US) (1994 - 1997)
- Scarsdale, NY (US) (2016 - 2020)
- Brooklyn, NY (US) (2020)
Company Filing History:
5 out of 1,927 
2 out of 2 
1 out of 1 Years Active: 1994-2025
Title: Michael Garrett Seiler: Innovator in Content Engagement and Advertising Analytics
Introduction
Michael Garrett Seiler is a prominent inventor based in Scarsdale, NY (US). He holds a total of 12 patents that showcase his expertise in content engagement and advertising analytics. His innovative approaches have significantly impacted how businesses analyze user interaction with digital content.
Latest Patents
One of Seiler's latest patents is a "System and method to measure effectiveness and consumption of editorial content." This system analyzes user consumption of content on web pages and determines user engagement through a data collection script and a content-engagement-inference engine. The data collection script identifies content elements to be measured and gathers descriptive data about them. The content-engagement-inference engine then creates analytics results that describe how users have consumed these content elements, providing valuable insights to designated entities.
Another notable patent is the "Optimization of online advertising assets." This invention involves a system for collecting and presenting advertising analytics. It includes an ad preparation server, an ad server, and an analytics server. The ad preparation server modifies advertising assets to include a data collection script, which collects and sends advertising analytic data back to the analytics server in a non-intrusive manner. This patent also encompasses methods for preparing ads, deriving heat maps, generating advertising data, and creating representations of user focus.
Career Highlights
Throughout his career, Michael Garrett Seiler has worked with notable companies such as Oracle America, Inc. and Moat, Inc. His experience in these organizations has contributed to his development as an inventor and innovator in the field of digital content and advertising.
Collaborations
Seiler has collaborated with talented individuals in the industry, including Jonah Goodhart and Daniel E. Fichter. These partnerships have likely fostered innovative ideas and advancements in their respective fields.
Conclusion
Michael Garrett Seiler is a distinguished inventor whose contributions to content engagement and advertising analytics have made a significant impact. His innovative patents and career achievements reflect his dedication to advancing technology in these areas.