Oracle America, Inc.

Moat, Inc.

Oracle Amereica, Inc.

Michael Garrett Seiler

Jonah Goodhart

Aniq Rahman

Suryansh Agarwal

Daniel E Fichter

Christopher R Tsoufakis

Nikki K Gomez

Theodore V McConnell

Noah Goodhart

David J Titus

Elliot Aaron Kulakow

A system for analyzing user consumption of content on web pages or determining user engagement with content comprising a data collection script and an content-engagement-inference engine. The data collection script determines one or more content elements to be measured from a web page and collects description data associated with the one or more content elements. The description data describes information about the one or more content elements. The content-engagement-inference engine creates an inference or analytics result based on the description data. The inference or analytics result describes how the one or more content elements have been consumed by users and then provides the inference or analytics result for users to designated entities.

System and method to measure effectiveness and consumption of editorial content

A system for collecting and presenting information about advertising analytics comprises an ad preparation server, an ad server and an analytics server. The ad preparation server receives advertising assets (e.g., ads) and modifies them to include a data collection script. The preparation server then sends the modified ads to the ad server for delivery along with underlying content to users. The underlying content and modified ads are delivered to client devices that present the content and execute the data collection script. The data collection script collects and sends advertising analytic data back to the analytics server in a non-intrusive manner. The present invention also includes a method for preparing ads, a method for deriving a heat map, a method for generating and sending advertising data, and a method for generating a representation of a focus of attention for a user.

Optimization of online advertising assets

A system and methods for dynamically controlling sample rates and data flow in a distributed networked environment by dynamic determination of statistical significance or characteristics for an unlimited number of data collection scripts concurrently executed on concurrently rendering web pages operating an unlimited number of advertisements. Consumer and media behaviors are sampled on all the different components of the distributed environment to gather information, which is transmitted to a downstream statistical analytics system. The system and methods are configured to balance the communication data flow and load among servers and browsers in this distributed networked environment that are engaged in viewing of online content including online content with one or more advertisements.

System and method for dynamically controlling sample rates and data flow in a networked measurement system by dynamic determination of statistical significance

A system that is an independent measurement system to gauge video consumption or viewing is disclosed. Methods for formulating a universal set of measurements or metrics that is operable across all video players, video-content types, ad (advertisement) networks, display devices, and browsers is also disclosed. This set of measurement or metrics advantageously is configured to operate consistently and equally well regardless of the particular video player, video-content type, network, display devices, and browsers that are used.

System and method for universal, player-independent measurement of consumer-online-video consumption behaviors

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Growing community of inventors

Scarsdale, NY, United States of America

Michael Garrett Seiler