Location History:
- Zürich, CH (2017)
- Walenstadt, CH (2014 - 2019)
Company Filing History:
Years Active: 2014-2019
Title: Reto Strobl: Innovator in Audience Measurement and Targeted Campaigns
Introduction
Reto Strobl is a prominent inventor based in Walenstadt, Switzerland. He has made significant contributions to the fields of audience measurement and targeted advertising through his innovative patents. With a total of 10 patents to his name, Strobl continues to push the boundaries of technology and data analysis.
Latest Patents
One of Strobl's latest patents is focused on systems and methods for audience measurement. This invention aims to provide secure single-source panel audience measurement data while ensuring the confidentiality and security of panel membership. The audience measurement server captures content identifiers and client identifiers of devices receiving content. A panel provider generates a probabilistic data structure via a hash of the client identifiers. The server utilizes a filter array to extract a subset of measurement data, including data from both panel members and some non-panel members, without distinguishing between them. The extracted data is encrypted with each client identifier as a key, allowing the panel provider to decrypt only the data corresponding to its own panel members.
Another notable patent involves format-specific bids based on goal-oriented targeting of content. This method includes receiving an indication from a sponsor to create a video campaign and presenting a user interface for the sponsor to designate a goal for the campaign. The goal is expressed in terms of balancing maximizing views versus engaged views. Engaged views occur when a user indicates their desire to view a video or performs actions related to the video content. The method further includes receiving a maximum bid for all video campaign formats and automatically determining adjusted maximum bids based on the sponsor's goal selection.
Career Highlights
Reto Strobl is currently employed at Google Inc., where he applies his expertise in audience measurement and targeted advertising. His work has significantly impacted how companies approach advertising and audience engagement.
Collaborations
Strobl has collaborated with notable coworkers, including Juan Carlos Niebles Duque and Hrishikesh Balkrishna Aradhye. These collaborations have further enhanced the innovative projects he has been involved in.
Conclusion
Reto Strobl is a key figure in the realm of audience measurement and targeted advertising. His innovative patents and contributions to Google Inc. demonstrate his commitment to advancing technology in these fields. His work continues to influence how data is utilized in marketing and audience engagement strategies.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.