The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 20, 2019
Filed:
Sep. 23, 2011
Jonathan Goldman, San Francisco, CA (US);
Thomas J. Broxton, San Francisco, CA (US);
Lane P. Shackleton, San Francisco, CA (US);
Reto Strobl, Walenstadt, CH;
Thomas Weich, Zurich, CH;
Baljeet Singh, San Francisco, CA (US);
Jonathan Goldman, San Francisco, CA (US);
Thomas J. Broxton, San Francisco, CA (US);
Lane P. Shackleton, San Francisco, CA (US);
Reto Strobl, Walenstadt, CH;
Thomas Weich, Zurich, CH;
Baljeet Singh, San Francisco, CA (US);
Google LLC, Mountain View, CA (US);
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, including a method for determining bids for campaigns. The method comprises receiving an indication from a sponsor to create a video campaign and presenting a user interface for the sponsor to designate a goal for the video campaign. The goal is expressed in terms of a balance between maximizing any views versus engaged views. Engaged views arise when a user indicates their desire to view a video content item or where the user performs one or more actions related to the video content item while or after viewing the video content item. The method further comprises receiving a sponsor selection of a goal, receiving a maximum bid to be applied to all video campaign formats, automatically determining an adjusted maximum bid for each format based on the maximum bid and sponsor goal selection, and storing the campaign.