The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 04, 2014
Filed:
Feb. 17, 2012
Haakon Dybdahl, Trondheim, NO;
Reto Strobl, Walenstadt, CH;
Haakon Dybdahl, Trondheim, NO;
Reto Strobl, Walenstadt, CH;
Google Inc., Mountain View, CA (US);
Abstract
Methods, systems, user interfaces, and apparatus, including computer programs encoded on a computer-readable storage medium, for providing performance estimates for a content campaign. A method includes identifying a campaign including one or more targeting criteria for targeting content items to users; identifying historical auction results; storing the historical auction results as a plurality of documents; evaluating the plurality of documents to determine an estimated number of impressions that would occur in the plurality of documents based on the targeting criteria; determining an estimated total number of impressions for the targeting criteria in the time period based at least in part on the estimated number of impressions in the plurality of documents; and determining a total number of unique targeted users including determining a frequency of impression and determining the total number of unique targeted users as the total number of impressions divided by the frequency of impression.