Pooja M Kotecha

Title: Pooja M Kotecha: Innovator in Geofencing Technology

Introduction

Pooja M Kotecha is a prominent inventor based in Beacon, NY (US). She has made significant contributions to the field of marketing technology, particularly in the area of geofencing. With a total of 8 patents to her name, Kotecha is recognized for her innovative approaches to enhancing marketing campaigns through technology.

Latest Patents

One of Kotecha's latest patents is the "Ephemeral Geofence Campaign System." This invention involves systems and methods for modifying campaign-dependent geofences by creating marketing campaigns and linking them to specific geofences. Each campaign-linked geofence is designed to deliver campaign messages to participants during the marketing campaign's duration. The geofence system can automatically deactivate the geofence once the marketing campaign concludes. The technology maps a geofence with a defined boundary to a specified location on the map, coinciding with the marketing campaign. As tracked computer devices approach the borders of the geofence, select messages are received, corresponding to the events, promotions, and advertisements of the campaign during its active timeframe.

Career Highlights

Kotecha is currently employed at International Business Machines Corporation (IBM), where she continues to develop innovative solutions in marketing technology. Her work has positioned her as a leader in the integration of technology and marketing strategies.

Collaborations

Some of her notable coworkers include Louise Helen Trevillyan and Lisa Seacat DeLuca, who contribute to the collaborative environment at IBM.

Conclusion

Pooja M Kotecha's contributions to geofencing technology exemplify her innovative spirit and dedication to enhancing marketing strategies through technology. Her patents reflect a forward-thinking approach that is shaping the future of marketing campaigns.