This inventor holds 2 USPTO granted patents and 5 published patent applications. Top assignees: At&t Intellectual Property I, LP, Microsoft Technology Licensing, LLC. Active years: 2022-2024.
Company Filing History:
1 out of 16,760 
1 out of 56,194 
Years Active: 2022-2024
Title: Peter Willard Shankel: Innovator in Online Activity Evaluation
Introduction
Peter Willard Shankel is an accomplished inventor based in Sachse, Texas. He has made significant contributions to the field of online activity evaluation, holding a total of 2 patents. His work focuses on understanding consumer behavior and enhancing advertising strategies through innovative methods.
Latest Patents
Shankel's latest patents include "Evaluating online activity to identify transitions along a purchase cycle." This invention involves obtaining a session record that includes properties visited by a consumer during a sample period. It extracts a select group of properties associated with a specific category of a predetermined taxonomy of various marketplaces. The invention determines a breadth value based on the number of unique properties visited and a depth value according to the extent of consumer interaction with the content. A change point indicating a state transition along a purchase cycle is identified based on variations in distributions of breadth, depth, and recency values.
Another notable patent is "Methods and apparatuses for expanding targets of creatives based on signatures." This invention involves obtaining indications of a user browsing different websites associated with various vendors. It determines if the vendors operate in a common marketplace and provides targeted advertisements accordingly.
Career Highlights
Throughout his career, Shankel has worked with prominent companies such as Microsoft Technology Licensing, LLC and AT&T Intellectual Property I, LP. His experience in these organizations has contributed to his expertise in the field of technology and intellectual property.
Collaborations
Shankel has collaborated with notable individuals, including Matthew Robert Teshera and Matthew White. These collaborations have likely enriched his work and contributed to his innovative ideas.
Conclusion
Peter Willard Shankel is a notable inventor whose work in online activity evaluation has led to significant advancements in understanding consumer behavior. His patents reflect a deep understanding of technology and marketing strategies. His contributions continue to influence the field and inspire future innovations.