Microsoft Technology Licensing, LLC

AT&T Intellectual Property I, LP

Peter Willard Shankel

Matthew Robert Teshera

Elijah Hall

Matthew White

Todd Bocksell

Christopher A Sitton

Varadha Sundaram

Bo Hong

Eun Pyung Park

Shanshan Wang

Aspects of the subject disclosure may include, for example, obtaining a session record including properties visited by a consumer during a sample period and extracting, from the session record, a select group of properties associated with a particular category of a predetermined taxonomy of various marketplaces. A breadth value of the select group of properties visited during the sample period is determined according to a number of unique properties of the select group of properties. A depth value of the properties visited during the sample period is also determined according to an extent of consumer interaction with content of properties of the select group of properties. A change point, indicating a state transition along a purchase cycle, is determined based on variations in distributions more than one of the breadth, depth, and recency values without relying on an assumption of a specific parametric family. Other embodiments are disclosed.

Evaluating online activity to identify transitions along a purchase cycle

Aspects of the subject disclosure may include, for example, obtaining a first indication of a user of a communication device browsing a first website associated with a first vendor, obtaining a second indication of the user of the communication device browsing a second website associated with a second vendor that is different from the first vendor, determining, in accordance with the first indication and the second indication, that the first vendor and the second vendor operate in a common marketplace, responsive to the determining, obtaining an advertisement of the first vendor to provide to the communication device, and providing the advertisement to the communication device. Other embodiments are disclosed.

Methods and apparatuses for expanding targets of creatives based on signatures

Growing community of inventors

Sachse, TX, United States of America

Peter Willard Shankel