Peter Randazzo

Title: Innovations by Peter Randazzo

Introduction

Peter Randazzo is an accomplished inventor based in Port Washington, NY (US). He has made significant contributions to the field of targeted advertising through his innovative systems and methods. With a total of three patents to his name, Randazzo continues to push the boundaries of technology in audience planning.

Latest Patents

Randazzo's latest patents focus on systems and methods for providing people-based audience planning. One of his patents discloses a system that includes a memory storing instructions and at least one processor configured to execute these instructions. This system is designed to receive consumer data from a client device, identify a plurality of client-provided consumers, and obtain unique consumer identifiers. It also identifies overlapping unique consumer identifiers by matching client-provided consumers with publisher-provided consumers. Another patent outlines a similar system that generates a target audience pool based on unique consumer identifiers, facilitating targeted advertising without using personally identifiable information.

Career Highlights

Peter Randazzo is currently employed at Merkle, Inc., where he applies his expertise in audience planning and targeted advertising. His work has been instrumental in developing innovative solutions that enhance the effectiveness of advertising strategies.

Collaborations

Randazzo collaborates with talented professionals in his field, including coworkers John Gajewski and John Lee. Their combined efforts contribute to the advancement of technology in audience planning and targeted advertising.

Conclusion

Peter Randazzo is a notable inventor whose work in targeted advertising has led to significant advancements in audience planning. His innovative patents and collaborations continue to shape the future of advertising technology.