The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 10, 2023
Filed:
Mar. 12, 2021
Merkle, Inc., Columbia, MD (US);
Peter Randazzo, Port Washington, NY (US);
John Gajewski, Dover, NH (US);
John Lee, Wellesley, MA (US);
Nicholas A. Illobre, New York, NY (US);
Dionisio Espinal, Jr., New York, NY (US);
Gerald Matthew Bavaro, Rockville Center, NY (US);
Matthew Schultz, Carmel, NY (US);
Michael Joyce, Glenview, IL (US);
David Michael Yonchak, New London, NH (US);
Kelly Renee Leger, Denver, CO (US);
MERKLE, INC., Columbia, MD (US);
Abstract
Systems and methods for targeted advertising to specific consumers are disclosed. A system may include a memory storing instructions; and at least one processor configured to execute the instructions to: receive, over a network, consumer data from a client device; identify a plurality of client-provided consumers from the consumer data; obtain a plurality of unique consumer identifiers corresponding to the plurality of client-provided consumers; and identify at least one first overlapping unique consumer identifier by matching at least one of the plurality of client-provided consumers with at least one publisher-provided consumer provided by a first publisher device of a plurality of publisher devices, the first publisher device having a highest priority among the plurality of publisher devices.