Matthew Schultz

Title: The Innovative Mind of Matthew Schultz

Introduction

Matthew Schultz, an inventive spirit based in Carmel, NY, has made his mark in the field of targeted advertising technology. With a notable patent to his name, he demonstrates a commitment to enhancing consumer engagement through innovative systems and methods.

Latest Patents

Schultz holds a patent for a "System and method for providing people-based audience planning." This invention focuses on systems and methods for targeted advertising to specific consumers. The system includes a memory that stores instructions and at least one processor designed to execute these instructions. Key functionalities include the ability to receive consumer data from a client device, identify client-provided consumers, and match them with publisher-provided consumers to create effective advertising strategies.

Career Highlights

Currently working at Merkle, Inc., Schultz leads initiatives that prioritize consumer-centric advertising solutions. His patent showcases his technical prowess and deep understanding of market needs. By innovating this system, he contributes significantly to how companies can approach advertising with a more targeted and data-driven methodology.

Collaborations

Throughout his career, Matthew has collaborated with talented professionals such as Peter Randazzo and John Gajewski. Their teamwork at Merkle, Inc. demonstrates a strong synergy, enabling the development of cutting-edge advertising solutions that benefit clients and consumers alike.

Conclusion

With his valuable contributions to the field of advertising technology, Matthew Schultz stands out as a prominent inventor. His patent not only advances targeted advertising practices but also enriches the digital marketplace, emphasizing the importance of data in connecting with consumers effectively. As technology continues to evolve, Schultz's innovations will likely play a crucial role in the future of advertising.