Merkle, Inc.

Matthew Schultz

John Lee

Peter Randazzo

Nicholas A Illobre

David Michael Yonchak

Gerald Matthew Bavaro

John Gajewski

Dionisio Espinal

Kelly Renee Leger

Michael Joyce

Systems and methods for targeted advertising to specific consumers are disclosed. A system may include a memory storing instructions; and at least one processor configured to execute the instructions to: receive, over a network, consumer data from a client device; identify a plurality of client-provided consumers from the consumer data; obtain a plurality of unique consumer identifiers corresponding to the plurality of client-provided consumers; and identify at least one first overlapping unique consumer identifier by matching at least one of the plurality of client-provided consumers with at least one publisher-provided consumer provided by a first publisher device of a plurality of publisher devices, the first publisher device having a highest priority among the plurality of publisher devices.

System and method for providing people-based audience planning

Growing community of inventors

Carmel, NY, United States of America

Matthew Schultz