The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 15, 2019
Filed:
Oct. 17, 2017
Merkle, Inc., Columbia, MD (US);
Peter Randazzo, Port Washington, NY (US);
John Gajewski, Dover, NH (US);
John Lee, Wellesley, MA (US);
Nicholas Illobre, New York, NY (US);
Dionisio Espinal, New York, NY (US);
Gerald Matthew Bavaro, Rockville Center, NY (US);
David Michael Yonchak, New London, NH (US);
Kelly Renee Leger, Denver, CO (US);
Merkle, Inc., Columbia, MD (US);
Abstract
Systems and methods for targeted advertising to specific consumers are disclosed. A system may include a memory storing instructions and at least one processor configured to execute the instruction to: receive, over a network, client-provided data from a client device; identify at least one consumer by comparing the client-provided data against consumer data recorded in an electronic consumer database; obtain at least one unique consumer identifier for the identified at least one consumer, the at least one unique consumer identifier not including personal identifiable information; generate a target audience pool based on the at least one unique consumer identifier; and deliver, over a network, the target audience pool to the client device to facilitate targeted advertising to specific consumers.