Company Filing History:
Years Active: 2019-2024
Title: Innovations by Paula Marie Despins
Introduction
Paula Marie Despins is an accomplished inventor based in Seattle, WA (US). She has made significant contributions to the field of digital advertising through her innovative patents. With a total of 4 patents, her work focuses on enhancing advertisement conversion attributions and user behavior modeling.
Latest Patents
One of her latest patents is titled "Systems and methods for modeled advertisement conversion attributions." This patent discloses systems, methods, and computer-readable media for modeled advertisement conversion attributions. The method includes receiving first input data comprising advertisement impression and conversion data, training machine learning models, and predicting conversion data for new input data without user identifiers.
Another notable patent is "Predictive user segmentation modeling and browsing interaction analysis for digital advertising." This patent outlines methods for identifying target consumer segments and generating predictive user behavior models based on selected user data. The methods also involve real-time customer scoring to enhance digital advertising strategies.
Career Highlights
Paula currently works at Amazon Technologies, Inc., where she applies her expertise in digital advertising technologies. Her innovative approaches have positioned her as a key player in the development of advanced advertising solutions.
Collaborations
Throughout her career, Paula has collaborated with talented individuals such as Evgeniy V Perevodchikov and Guthrie Chipman Collin. These collaborations have further enriched her work and contributed to the success of her projects.
Conclusion
Paula Marie Despins is a pioneering inventor whose work in digital advertising continues to shape the industry. Her innovative patents and contributions reflect her commitment to advancing technology in this field.