The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 14, 2024
Filed:
Sep. 29, 2022
Amazon Technologies, Inc., Seattle, WA (US);
Sheng Ma, Belmont, CA (US);
Jia Chen, Sunnyvale, WA (US);
Hancheng Ge, Seattle, WA (US);
Paula Despins, Seattle, WA (US);
Amazon Technologies, Inc., Seattle, WA (US);
Abstract
Systems, methods, and computer-readable media are disclosed for modeled advertisement conversion attributions. An example method may include receiving first input data comprising first advertisement impression data and first advertisement conversion data, wherein the first input data includes one or more user identifiers associated with both the advertisement impression data and advertisement conversion data. The example method may also include training one or more machine learning models using the first input data. The example method may also include receiving second input data comprising second advertisement impression data, wherein user identifiers are unavailable for the second input data. The example method may also include determining, using the one or more machine learning models, second predicted conversion data associated with the second input data.