Patrick Lloyd Harrington, Jr

Title: Patrick Lloyd Harrington, Jr: Innovator in Online Advertising Solutions

Introduction

Patrick Lloyd Harrington, Jr. is a notable inventor based in Boulder, CO (US). He has made significant contributions to the field of online advertising through his innovative patents. With a total of 2 patents, Harrington has developed systems that enhance the effectiveness of marketing campaigns.

Latest Patents

Harrington's latest patents include a "System and method for building a targeted audience for an online advertising campaign." This system utilizes a database to store data related to various products and their associated previous online advertising campaigns. The processor within the system executes instructions to identify similar past campaigns, predict customer conversion probabilities, and build a targeted audience for current campaigns. Another patent focuses on the "Optimization and attribution of marketing resources," which retrieves transaction data from offline stores and correlates it with user data exposed to marketing campaigns. This method measures marketing attribution and allows for modifications to improve campaign effectiveness.

Career Highlights

Harrington is currently employed at Walmart Apollo, LLC, where he applies his expertise in marketing technology. His work has been instrumental in developing innovative solutions that drive successful advertising strategies.

Collaborations

Harrington collaborates with talented individuals such as Nikhil Raj and Gary Tang, contributing to a dynamic team focused on advancing marketing technologies.

Conclusion

Patrick Lloyd Harrington, Jr. stands out as an inventor dedicated to improving online advertising through his innovative patents. His contributions continue to shape the landscape of marketing technology.