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The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 10776816 B1

PDFFull Text
Date of Patent:
Sep. 15, 2020

Filed:

Jan. 30, 2015

System and method for building a targeted audience for an online advertising campaign

Applicant:

Wal-mart Stores, Inc., Bentonville, AR (US);

Inventors:

Abhimanyu Mitra, San Jose, CA (US);

Patrick Lloyd Harrington, Jr., Boulder, CO (US);

Nikhil Raj, Menlo Park, CA (US);

Somnath Banerjee, Foster City, CA (US);

Gary Tang, San Francisco, CA (US);

Zachary Poley, San Bruno, CA (US);

Yun Zhang, San Bruno, CA (US);

Galana Gebisa, Sunnyvale, CA (US);

Robert Bartoszynski, South San Francisco, CA (US);

Chung-Wei Yen, Sunnyvale, CA (US);

Assignee:

WALMART APOLLO, LLC, Bentonville, AR (US);

Attorney:

Bryan Cave Leighton Paisner LLP

Primary Examiner:

Bennett M Sigmond

Assistant Examiner:

Scott C Anderson

Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0244 (2013.01); G06Q 30/0243 (2013.01);
Abstract

A system for building a targeted audience for a present online advertising campaign is disclosed. The system comprises a database for storing data related to each of the plurality of products with each product associated with a previous online advertising campaign and a processor in communication with the database and configured to execute computer-readable instructions causing the processor to utilize the data to identify at least one previous online advertising campaign as being similar to the present online advertising campaign, learn from the identified previous online advertising campaign(s) to predict a probability of conversion of each of a plurality of customers when exposed to an impression of the present online advertising campaign, and build the targeted audience for the present online advertising campaign based on the predicted probability of conversion. A method for building a targeted audience for a present online advertising campaign is also disclosed.

Find Patent Forward Citations

Mitra, Abhimanyu. (2020). System and method for building a targeted audience for an online advertising campaign (U.S. Patent No. 10776816). U.S. Patent and Trademark Office. https://idiyas.com/patent/badge/10776816

Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile

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