Somnath Banerjee

Title: Somnath Banerjee: Innovating Online Advertising through Patent-Pending Technologies

Introduction

Somnath Banerjee, an accomplished inventor located in Foster City, CA, has made notable contributions to the field of online advertising. With two patents to his name, Somnath is dedicated to enhancing the effectiveness of advertising campaigns through technology.

Latest Patents

Somnath's most recent patents focus on systems and methods that optimize advertisement creatives and build targeted audiences for online advertising campaigns. His first patent titled "Systems and methods of advertisement creatives optimization" introduces a framework that incorporates processing and storage modules to receive and coordinate advertisement creatives. This innovative method generates predefined frequency weights, allowing specific advertisement creatives to be displayed more frequently based on their importance.

The second patent, "System and method for building a targeted audience for an online advertising campaign," describes a comprehensive system that utilizes a database to store data related to products associated with previous campaigns. By analyzing this data, the system predicts the probability of conversion for potential customers, thereby creating a targeted audience for current advertising initiatives.

Career Highlights

Currently, Somnath is associated with Walmart Apollo, LLC, where he applies his expertise to develop cutting-edge advertising technologies. His inventive spirit has played a crucial role in the advancement of efficient advertising solutions in a rapidly changing digital landscape.

Collaborations

Somnath has collaborated with talented colleagues such as Zhiwei Qin and Abhimanyu Mitra. These partnerships highlight the collaborative nature of innovation, as they work together to push the boundaries of advertising technology.

Conclusion

Somnath Banerjee's work in patenting innovative technologies for online advertising is a testament to the impact that inventive minds can have in the digital marketplace. His dedication to optimizing advertisement strategies and building targeted audiences exemplifies the essence of modern innovation, paving the way for more effective advertising campaigns.