The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 16, 2018
Filed:
Jan. 31, 2014
Wal-mart Stores, Inc., Bentonville, AR (US);
Nikhil Raj, Menlo Park, CA (US);
Patrick L. Harrington, Jr., San Francisco, CA (US);
Gary Tang, San Francisco, CA (US);
Zachary F. Poley, San Bruno, CA (US);
Xiang Xiao, Fremont, CA (US);
Long Lin, Sunnyvale, CA (US);
Abhimanyu Mitra, San Jose, CA (US);
WALMART APOLLO, LLC, Bentonville, AR (US);
Abstract
Example systems and methods for optimization and attribution of marketing resources are described. In one implementation, a method retrieves transaction data associated with one or more offline stores and user data of users that are exposed to a marketing campaign. The method also correlates the transaction data to the user data to measure marketing attribution and modify the marketing campaign.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile