Company Filing History:
Years Active: 2019-2025
Title: Neung Soo Ha: Innovator in Media Presentation Technologies
Introduction
Neung Soo Ha is a prominent inventor based in Bethesda, MD (US), known for his significant contributions to media presentation technologies. With a total of 15 patents to his name, he has developed innovative methods and apparatuses that enhance the understanding and functionality of media devices.
Latest Patents
Neung Soo Ha's latest patents include groundbreaking work on methods and apparatus to model on/off states of media presentation devices based on return path data. This invention involves generating a probability distribution of actual durations of first tuning segments, which represent the lengths of time during which panelists accessed first media. The apparatus modifies the lengths associated with these segments to create second tuning segments and estimates when a media device is powered on based on various data inputs.
Another notable patent focuses on estimating deduplicated total audiences in cross-platform media campaigns. This invention determines a duplicated audience size representative of panelists exposed to both television and digital media. It calculates a panel duplication reach, did-not-view reach, and an overlap multiplier to derive a total audience for media items, thereby providing valuable insights for media campaigns.
Career Highlights
Neung Soo Ha is currently employed at The Nielsen Company, LLC, where he applies his expertise in media analytics and technology. His work has significantly impacted how media consumption is analyzed and understood in today's digital landscape.
Collaborations
Some of his notable coworkers include Jonathan Lee Sullivan and Balachander Shankar, who contribute to the innovative environment at The Nielsen Company.
Conclusion
Neung Soo Ha's contributions to media presentation technologies through his patents and work at The Nielsen Company highlight his role as a key innovator in the field. His inventions continue to shape the way media is consumed and analyzed, making a lasting impact on the industry.