The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 30, 2021
Filed:
Sep. 10, 2019
Methods and apparatus to model on/off states of media presentation devices based on return path data
The Nielsen Company (Us), Llc, New York, NY (US);
Jonathan Sullivan, Hurricane, UT (US);
Katya Sotiris, Columbia, MD (US);
Neung Soo Ha, Bethesda, MD (US);
Balachander Shankar, Tampa, FL (US);
THE NIELSEN COMPANY (US), LLC, New York, NY (US);
Abstract
Methods and apparatus to model on/off states of media presentation devices based on return path data are disclosed. An apparatus includes a distribution generator to: generate a first cumulative probability distribution indicative of actual durations of panel tuning segments; and generate a second cumulative probability distribution indicative of modeled durations of modeled tuning segments, the modeled tuning segments corresponding to modified lengths of the panel tuning segments. The apparatus also includes an RPD tuning information analyzer to analyze RPD tuning information reported from an RPD device. The apparatus further includes a set-on time calculator to estimate a set-on time for a media set associated with the RPD device, the set-on time indicative of a period of time when the media set is powered on, the set-on time estimated based on the RPD tuning information and the first and second cumulative probability distributions.