The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 18, 2021
Filed:
May. 31, 2019
The Nielsen Company (Us), Llc, New York, NY (US);
Kumar Nagaraja Rao, Fremont, CA (US);
William Rene Waldron, Ellicott City, MD (US);
Neung Soo Ha, Bethesda, MD (US);
Billie Jo Kline, Inverness, FL (US);
Michael Morgan, Bartlett, IL (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
An example metrics manager determines a first audience reach for a television audience, the television audience representative of audience members exposed to a media campaign via television media delivery, determine a second audience reach for a digital audience, the digital audience representative of audience members exposed to the media campaign via digital media delivery. An example deduplicator obtains an overlap multiplier based on the media campaign, the overlap multiplier is a ratio of (1) a product of a panel duplication reach and a did-not-view reach and (2) a product of a television panel reach and a digital panel reach, and determine a duplication factor for the media campaign based on the first audience reach, the second audience reach and the overlap multiplier. An example audience manager determines a total audience for the media campaign based on the first audience reach, the second audience reach and the duplication factor.