Location History:
- Houston, TX (US) (2018)
- Arlington, VA (US) (2020)
- Bartlett, IL (US) (2019 - 2024)
Company Filing History:
31 out of 2,161 
1 out of 22 
2 out of 832,680 Years Active: 2018-2025
Title: The Innovative Mind of Michael D. Morgan: A Look at His Contributions
Introduction: Michael D. Morgan, a prolific inventor based in Bartlett, IL, has made significant strides in audience measurement technology, holding an impressive 34 patents to his name. His innovative work demonstrates a commitment to advancing methods that enhance the understanding of cross-platform media consumption.
Latest Patents: Among his latest contributions, Michael D. Morgan has developed two notable patents. The first patent, titled "Assigning synthetic respondents to geographic locations for audience measurement," outlines methods, apparatus, systems, and articles of manufacture designed to effectively assign respondents to geographic locations. This invention involves determining a set of constraints based on aggregate values of demographic features associated with geographic locations and constructing a model to return probabilities that respondents are linked to specific locations.
His second patent addresses "Methods and apparatus to estimate deduplicated total audiences in cross-platform media campaigns." This patent presents a sophisticated approach to quantify audience sizes, estimating how many individuals are exposed to both television and digital media while providing a clear understanding of audience overlap.
Career Highlights: Michael has significantly contributed to the field of audience measurement during his tenure at The Nielsen Company. His expertise has solidified his reputation as a leader in developing innovative solutions for understanding audience behaviors in the complex landscape of multi-platform media.
Collaborations: Throughout his career, Michael has worked alongside talented professionals, such as Jonathan Lee Sullivan and Edward Murphy. These collaborations reflect a dedication to pushing the boundaries of audience analytics and engagement methodologies.
Conclusion: Michael D. Morgan's contributions to inventions in audience measurement exemplify the innovative spirit necessary to navigate the evolving demands of media consumption. His 34 patents serve as a testament to his expertise and research, positioning him as a key figure in the quest for deeper insights into audience dynamics.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.