The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 21, 2025
Filed:
May. 19, 2023
The Nielsen Company (Us), Llc, New York, NY (US);
Michael Sheppard, Holland, MI (US);
Jonathan Sullivan, Hurricane, UT (US);
Edward Murphy, North Stonington, CT (US);
Michael Morgan, Bartlett, IL (US);
Ludo Daemen, Duffel, BE;
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Example methods, apparatus, systems, and articles of manufacture are disclosed to estimate population reach for different unions based on marginal ratings. An example apparatus includes memory and processor circuitry to determine a population reach estimate of a union of time intervals for which media ratings data is available, the population reach estimate based on a pseudo universe estimate of a population audience corresponding to the union of the time intervals; determine a pseudo universe estimate of a recorded audience corresponding to the union of the time intervals; determine the pseudo universe estimate of the population audience based on the pseudo universe estimate of the recorded audience; and in response to a decision to update the pseudo universe estimate of the population audience to reduce an error of the population reach estimate output the population reach estimate of the union when the error of the population reach estimate satisfies a threshold.