Narinder Pal Singh

Title: The Innovative Journey of Narinder Pal Singh

Introduction

Narinder Pal Singh, a prominent inventor based in Half Moon Bay, CA, has made significant contributions to the field of technology with a focus on search engine optimization and advertisement placement. With a total of seven patents to his name, his work reflects a deep understanding of the dynamics between advertisers and search engine platforms.

Latest Patents

His latest inventions include two noteworthy patents:

1. **Displaying Paid Search Listings in Proportion to Advertiser Spending** - This patent outlines a pay-for-placement database search system. In this system, advertisers can control how much money they wish to allocate for a specific search term. The search provider then displays the advertisers' listings relative to their spending, allowing advertisers to determine their subscription fee for a specific period. Additionally, the system can suggest an optimal amount for advertisers to invest.

2. **System and Method for Providing Place and Price Protection in a Search Result List** - This patent involves a method for managing search listings. The system allows advertisers to submit ranking preferences and maximum costs per click for their listings. By storing and analyzing this information, the system can ensure that advertisers achieve their desired rankings while maintaining cost efficiency in response to competitive search terms.

Career Highlights

Narinder has held key positions at major companies like Yahoo! Inc. and Overture Services, Inc., where he leveraged his expertise in advertising and search technology. His work has been instrumental in shaping how paid search listings are managed and optimized, contributing to enhanced user experiences and advertising effectiveness.

Collaborations

Throughout his career, Narinder has collaborated with notable professionals such as Darren J. Davis and Thomas A. Soulanille. These collaborations have allowed him to refine his techniques and further innovate within the industry.

Conclusion

Narinder Pal Singh's dedication to enhancing search advertising systems is evident through his innovative patents and collaborations. His work continues to influence the intersection of technology and marketing, paving the way for future advancements in the digital advertising landscape.