Yahoo! Inc.

Overture Services, Inc.

Other

Narinder Pal Singh

Darren J Davis

Thomas A Soulanille

Dominic Dough-Ming Cheung

Scott Roy

Scott W Snell

Douglas T Huffman

Howard Scott Roy

In a pay for placement database search system, in which advertisers pay to include their search listings in a database to be provided with search results in response to queries from searchers, each advertiser decides how much money he wants to spend on a search term. The search provider displays the advertisers' listings in proportion to the amount of money the respective advertisers spend. This permits the advertisers to subscribe to the database search system, deciding how much to pay for a subscription for a predetermined time period. The search provider can recommend an optimal spend amount for the advertisers.

Displaying paid search listings in proportion to advertiser spending

A method and apparatus for managing search listings in a search database include storing one or more search listings for an advertiser. Each search listing includes an associated search term. The system receives from the advertiser identification information for a search listing and a desired rank for the identified search listing, a maximum cost per click for the search listing, or both. The system stores the desired rank and/or maximum cost per click for the search listing. The system then determines a cost per click for the identified search listing based on the desired rank and other search listings which include the search term associated with the identified search listing.

System and method for providing place and price protection in a search result list generated by a computer network search engine

A notification method in a computer database system includes receiving a notification instruction from an owner associated with a search listing stored in the computer database system, monitoring conditions specified by the notification instruction for the search listing, and sending a notification to the owner upon detection of a changed condition of the search listing.

Automatic advertiser notification for a system for providing place and price protection in a search result list generated by a computer network search engine

A database search system includes a database of search terms, each search term associated with a bid amount payable by an advertiser of a plurality of advertisers and a search engine responsive to search queries from searchers for searching the database. A flight management agent is responsive to advertiser-specified parameters for adjusting bid amounts of search listings to manage expenditures over a time interval.

Automatic flight management in an online marketplace

A display having a plurality of pixel locations includes first and second display layers, each including a cell at each pixel location, wherein each cell includes a liquid-crystal layer for modulating light passing through the display and a capacitor for controlling the liquid-crystal layer. Also disclosed are a method of making a display in accordance with the present invention and a method of displaying a composite image.

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Half Moon Bay, CA, United States of America

Narinder Pal Singh