The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 16, 2010
Filed:
Aug. 03, 2001
Dominic Dough-ming Cheung, South Pasadena, CA (US);
Narinder Pal Singh, Half Moon Bay, CA (US);
Thomas A. Soulanille, Pasedena, CA (US);
Darren J. Davis, Rowland Heights, CA (US);
Dominic Dough-Ming Cheung, South Pasadena, CA (US);
Narinder Pal Singh, Half Moon Bay, CA (US);
Thomas A. Soulanille, Pasedena, CA (US);
Darren J. Davis, Rowland Heights, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
A method and apparatus for managing search listings in a search database include storing one or more search listings for an advertiser. Each search listing includes an associated search term. The system receives from the advertiser identification information for a search listing and a desired rank for the identified search listing, a maximum cost per click for the search listing, or both. The system stores the desired rank and/or maximum cost per click for the search listing. The system then determines a cost per click for the identified search listing based on the desired rank and other search listings which include the search term associated with the identified search listing.