Company Filing History:
Years Active: 2013-2022
Title: Innovations and Contributions of Inventor Michael S. Dougherty
Introduction
Michael S. Dougherty is an accomplished inventor based in Burlingame, California, known for his significant contributions to the field of advertising technology. With an impressive portfolio of 10 patents, Dougherty has made a lasting impact on how broadcast media ad exchanges operate, particularly through the development of self-service demand-side platforms.
Latest Patents
His latest invention, a self-service demand-side platform for broadcast media ad exchange, showcases his ingenuity. This patent involves receiving a selection of a broadcast media ad network along with a set of parameters that include goals or constraints related to an advertising campaign. Based on this selection, an advertising proposal is generated, identifying a network of broadcasters and corresponding advertising plans. The proposal information is then displayed at the origin node from which the selection and parameters were received. This innovation helps streamline the advertising process, making it more efficient for advertisers.
Career Highlights
As a key figure at Jelli, Inc., Dougherty has been at the forefront of transforming how advertisers engage with media platforms. His work is instrumental in developing technologies that enhance the advertising experience, granting companies greater control and precision over their campaigns. Dougherty's patents underline his expertise and dedication to advancing the advertising landscape.
Collaborations
Throughout his career, Dougherty has worked alongside talented individuals such as Jateen P. Parekh and Sarah A. Caplener. These collaborations have undoubtedly enriched his inventive process, aiding in the development of technologies that push the boundaries of traditional advertising methods.
Conclusion
Michael S. Dougherty’s contributions to advertising technology are remarkable, reflecting his innovative spirit and commitment to improving the industry's capabilities. With a solid foundation of patents and collaborations, Dougherty continues to shape the future of broadcast media advertising, one invention at a time.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.